Las Vegas unveils a new tourism marketing campaign

What's happening in Vegas?

A new campaign designed to lure non-regulars.

The famous "What Happens Here, Stays Here" Vegas ad campaign is getting a sibling.

Monday marks the launch of an ad series starring an actor playing a guy named Las Vegasdotcom, an average Joe who has nothing to do with Sin City but gets pestered for tourist info. Soon, he becomes an expert.