Goodwill of Southern Nevada is going upscale.
The nonprofit used-clothing retailer and job-training organization is opening a store in Summerlin that will sell designer brands, including Michael Kors, Ann Taylor, True Religion and Prada.
The 2,800-square-foot “Déjà Blue Boutique” on Charleston Boulevard at Town Center Drive is slated to open Sept. 6, Goodwill officials said.
The store, modeled after similar Goodwill outlets in Denver, Southern California and Tacoma, Wash., will feature “fashion-forward clothing, shoes, accessories and household decorative items at a fraction of their retail value,” according to a news release.
Chris Matlock, the group’s retail director, said each item will be handpicked based on its brand name, quality and whether it’s trendy, adding that the store “will make high fashion affordable.”
“We are paying a lot of attention to the kind of atmosphere we are creating inside the new boutique,” President and CEO Steve Chartrand said. “With new fixtures, upscale displays and flooring, it will bring the bling to Summerlin.
“In fact,” he said, “customers may not even realize they are shopping at Goodwill.”
Goodwill, with its vast network of collection stations, is known for selling low-priced hand-me-down clothes. When it opens, Déjà Blue will be its 12th retail store in Southern Nevada and its first in the affluent Summerlin master-planned community.