‘It all started with Elvis,’ and now it’s local advertising royalty

Managing partners of the Geary Company, John Dalrymple and Jim McKusick, are celebrating the company’s 45th anniversary. The local advertising firm’s first client was Elvis Presley and they have memorabilia of him about the office.

Geary Company

Address: 3136 E. Russell Road, Las Vegas

Phone: 702-382-9610

Email: [email protected], [email protected]


Hours and days of operation: 8 a.m.-5 p.m. Monday-Friday, on call for clients.

Owned/operated by: Jim McKusick and John Dalrymple, managing partners

In business since: 1969

Describe your business.

We’re a full-service advertising agency, which means we’re able to offer our clients the entire gamut of advertising solutions, including concept, execution and measuring results, to address our clients’ needs.

Who are your clients?

We have a diverse client base ranging from automotive dealers and attorneys to quick-service restaurants, commercial and residential real estate, spas, broadcasting companies, destination resorts and gaming properties. We also do a lot of work with local nonprofits. The majority of our clients are located in Southern Nevada, but we work in markets across the country.

How did the firm get its start?

It all started with Elvis Presley, client No. 1. Col. Tom Parker asked Dick Geary to promote Elvis back in 1969. Dick agreed and handled all of Elvis’ advertising. From there, Geary Company began as a true “mom and pop” business — with Dick and Mary Geary running the business from their home and gathering several notable entertainment clients. As the business grew, we expanded our advertising expertise.

What makes your business unique?

It’s the people. It’s the team. When we have a position open, we look for individuals who want to make a difference. We want to surround ourselves with people who are smart, creative, strategic and driven. We believe in the synergy that’s created between all of us. It’s a collaborative environment where people and ideas are valued. We don’t just say that — we live that. We as principals also are personally involved in every account, and each client has a direct line of communication with us. This personal involvement also extends throughout the agency, and we make ourselves available to every single team member. There is no “closed door” with us. We also have a beautiful swimming pool and a huge barbecue grill in the backyard of the Geary Company property, and staff is encouraged to use them during the workday. Brainstorming sessions are regularly conducted in the pool. We throw regular poolside barbeques for the team, and clients always have an open invitation to join us.

What is your business philosophy?

We refuse to waste our talents or our clients’ advertising dollars on vague, unmeasurable goals such as “building awareness” or “improving attitudes.” Our report card is based on something much clearer and precise: persuading the market to purchase our client’s product or service. If the client makes money, we’ve succeeded. If the client doesn’t, we’ve failed. It’s that simple. It’s that blunt.

What is the hardest part about doing business in Las Vegas?

Getting in the car to drive to a client less than 10 minutes away from our offices in 110-degree heat and not being in the car long enough for the air conditioning to kick in.

Tags: The Sunday