Barre studio lifts on all levels

Describe your business.

We are a boutique fitness studio offering group fitness classes. Our classes are a unique combination of yoga, Pilates and ballet barre work.

What makes barre3 classes different than most Pilates classes?

We use hand weights and limited props and apply a signature three-step sequence to every posture. This includes an isometric hold to really fire the muscles, one-inch movements that allow you to maintain the intensity of the hold for longer, and then large-range movements that flush out the muscles and rev the metabolism. Finally, we stretch to create long, lean muscles.

How does this barre3 location compare with other locations throughout the country?

All barre3 locations are unique, while still maintaining an aesthetic and ethos distinct to our brand. Henderson barre3 has a warm and welcoming feel and is a tight-knit community. The studio is bright and airy with lots of natural light. It’s a place where you feel good the moment you walk through the door.

Who are your customers?

We pride ourselves on having all ages and fitness levels in class. You might see a daughter, mother and grandmother in the same class. Although most of our clients are women, we love having guys in class, too. We offer childcare at our studio, so we have a lot of moms. We love helping moms take 60 minutes out of their day for self-care.

What makes your business unique?

We take the time to learn each client’s name and to connect with him or her before class. We help everyone in class feel successful whether they have an injury or are pregnant or just coming back from childbirth.

What is your business philosophy?

Work smarter, not harder.

What is the best part about doing business here?

Las Vegas provides a large talent pool for hiring instructors. There are so many professional dancers and performers in this city. They move their bodies with such awareness that it elevates the quality of our classes.

What obstacles has your business overcome?

We opened our doors in 2012 in a depressed economy. We had to fight to prove to our clients that we are worth the extra expense when many people were concerned about spending on nonessentials.

How can Nevada improve its business climate?

I moved here from Washington state, where there were so many staple companies around — Microsoft, Amazon, Starbucks and Boeing. We need to encourage that kind of creativity and innovation here.

What have you learned from the recession?

Recession is not permanent; it eventually lifts. If you just stick with it and do right by your clients, you will make it through.