Angela Edgeworth founded Pediped Footwear in 2004 after the birth of her daughter, Caroline. She had trouble finding shoes that were comfortable, stylish and healthy for a child’s feet, so she launched her own line to try to fill that void in the industry. More than 10 years later, the brand has expanded and is sold worldwide.
What is the best business advice you’ve received?
“When in doubt, take the next small step.”
Lots of children’s shoe companies exist. What sets Pediped apart?
Our customers are our No. 1 priority; we make it all about their children. In addition, we don’t just think about today; we think about the long-term development of the child’s foot when we design our shoes, whether the child is crawling, is learning to walk or can run around. We have been awarded the America Podiatric Medical Association Seal of Acceptance for creating shoes that promote healthy foot development. Couple that with great designs and colors that are ever-evolving with fashion trends, and we think that is what keeps parents coming back.
What makes a great pair of shoes, for children or adults?
Our mantra always has been comfort, quality and style — in that order.
What has been your most exciting professional project?
Launching the Pediped Foundation continues to be a great source of pride, not only for myself but also for our team. In the 10 years we have been open, we have donated nearly $2.8 million to children’s organizations, both locally and nationally.
What do you do after work?
We are extremely proud of Vegas Aces Volleyball Club, which my husband, Brian, and I created when we discovered there were no gym spaces available for kids to practice. Our team was practicing on squash courts and rented space whenever there was availability, which wasn’t often. We built a volleyball gym — the Edge, a nonprofit, private training facility catering to people pursuing the game at its highest level — and provide it free of charge to teams.
Describe your management style.
We have amazing employees. They are intelligent and extremely proficient at their jobs. I try to allow them flexibility and creativity to do their job the best way they see fit and to guide them by uncovering their ideas and challenging them to set their goals high and bring them to fruition.
Where do you see yourself and your company in 10 years?
It’s same goal we have had since we started in 2005: to be the most beloved children’s footwear company in the United States. We’re working on conquering the world next!
What is your dream job, outside of your current field?
I’d love to write for a travel magazine and travel the world for work.
Where do you like to go for business lunches?
Settebello at the District is one of my go-to places. It’s close to our office, and it’s quiet enough to have meetings.
If you could change one thing about yourself, what would it be?
Too many to mention, but let’s start with being less hard on myself.
What is something people might not know about you?
I am an only child, and I skipped two grades.
Any advice for entrepreneurs just starting?
There are many paths that lead to your destination, and there is no one path that is correct. Choose your path and enjoy the journey.