MEET: REVIVE BRAND CO.:

Luxury streetwear maker committed to Las Vegas community

The Revive Brand Co. team poses in their home office Thursday, Dec. 18, 2014. From left: Amanda Appling, creative director, Medin Gebrezgier, chief marketing officer, Cesar Santos, research and development/production manager, and Jonathan Santos, CEO.

Revive Brand Co.

Address: 7260 W. Azure Drive, Suites 140-626, Las Vegas 89108

Phone: 702-824-1892

Email: [email protected]

Website: revivebrandco.com

Hours of operation: 24 hours a day

Owned/operated by: Jonathan Santos, Cesar Santos, Medin Gebrezgier, Amanda Appling

In business since: 2011

Revive Brand Company

The Revive Brand Co. team poses in their home office Thursday, Dec. 18, 2014. From left:  Amanda Appling, creative director, Medin Gebrezgier, chief marketing officer, Cesar Santos, research and development/production manager, and Jonathan Santos, CEO. Launch slideshow »

Describe your business.

We design and manufacture backpacks, duffle bags, laptop sleeves and stash pouches. The selection offered is simple and stylish while designed to be high quality.

The products we offer range in price from $45 for classic backpacks to $85 for duffle bags. Our products are sold online and in the LVCK store at the Container Park.

Who are your customers?

Mainly high school and college students. But there are many folks who are developing a certain skill or talent, such as artists, BMX riders, videographers or other entrepreneurs, and pursuing these people is crucial to the survival and growth of this brand. They provide the most word-of-mouth marketing for us, and they evangelize the brand message to others.

Our customer is a forward thinker, someone who likes separating themselves from the pack and leading.

What makes your business unique?

What makes Revive Brand Co. unique is our commitment to the growth and development of the community we live in. By supporting our customers who have some kind of ambitions or dreams, we engage them. This gives them a sense of ownership when it comes to our products that they may not feel when they purchase other bags.

Many companies make the same claim, but it’s probably on the far outskirts of their overall marketing plan. With Revive, this is central to our method. We started this business when we were 19 and 20 years old. When starting a business with little to no money, it forces the owners to find creative and innovate ways to generate sales and sustainability.

What is your business philosophy?

Our philosophy is to listen to our customers. Engage them. Finally, respond with quality products that are an extension of them. This means that we are more tedious when it comes to our design process. From the first sketches to the final touches of the manufacturing process, we try to keep our ears and minds open to the needs of our customers.

What’s the most important part of your job?

Research, research, research. Finding the right color schemes, patterns and materials is hard work. It is especially hard when you don’t have a huge staff to source for these items and your own plant to develop them.

What is the best part about doing business in Southern Nevada?

There is a ton of growth in the city and it has no end in sight. New shopping malls and attractions are built almost every week, it seems. We also get a ton of support from College of Southern Nevada President Michael Richards and Dean Johnson, and our mentor, professor Kevin Raiford. CSN has a great program called the Business Incubator, which started in 2011 and we were a part of.

What have you learned from the recession?

During a recession, opportunities pop up that would not be there otherwise. Things that cost a fortune when the economy was good may be affordable or even cheap now. Staying aware and alert during these times helps you to be in position to recover faster or thrive afterward.

Tags: The Sunday
Business

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