Describe your business.
We specialize in all the needs of the bowed stringed instrument player. We sell and rent violins, violas, cellos and basses. We also carry a large variety of strings and accessories, and one of the largest selections of sheet music in the country. We offer music lessons and handle repairs of all kinds, including major restorations.
How has your business changed over the years?
Our business has grown immensely. It started in a small room in the back of a child care center where, except for repairs, it was operated solely by its owner. Today it occupies approximately 3,000 square feet, and our staff, including teachers, numbers over 20.
Violin Outlet
Address: 900 E. Karen Ave., Suite A122, Las Vegas
Phone: 702-733-3028
Email: [email protected]
Website: violinoutlet.com
Hours of operation: 10 a.m.-6 p.m. Monday through Friday; 10 a.m.-4 p.m. Saturday
Owned/operated by: Mara Lieberman
In business since: 1983
What makes your business unique?
The shop has been operating for more than 30 years, is still run by its original owner and has retained many of its staff for more than 10 years — and some for more than 20. It is one of the few places in Southern Nevada where you can be greeted by a familiar face, by someone who is always happy to see you, and in some cases, by someone you have known since your early childhood. Violin Outlet takes pride in providing exceptional customer service in a friendly, family-like atmosphere.
What’s the most important part of your job?
To constantly be aware of new developments in the music industry and how such developments can affect business. For instance, online shopping did not exist 30 years ago. It has made a lasting impact on how businesses operate.
What is the hardest part about doing business in Las Vegas?
It is a city with many transients. Not only do some people relocate to other states, but many customers move to different areas of the city farther away from the shop. As our shopping area was aging and our customers were moving to other areas of town, we had to work twice as hard to make the Violin Outlet experience worth the drive. I believe that was a good thing. Today the area is reinventing itself. It is surrounded by excellent ethnic restaurants and some artsy businesses.
What is the best part about doing business here?
I was raised in a musical family. Both of my parents were concert pianists and music instructors. I was one of a handful of orchestra students attending the Clark County School District. Most schools had no programs at the time. I understand the needs of the Las Vegas musician, music educator and music student. I get personal fulfillment having witnessed the incredible cultural growth in Las Vegas during the past 30 years. I have had the opportunity to experience it firsthand, behind the scenes, through my customers.
How can Nevada improve its business climate?
By keeping all areas as clean and safe as possible and by hosting more conventions, festivals and cultural events. We have already benefited from the renovation of the downtown area, the establishment of the Smith Center, and all of the events that draw many people to the area.
What have you learned from the recession?
I was able to stay afloat by keeping costs as low as possible, by renting out more instruments and by offering special financing. I have learned that, during a recession, people often turn to the arts, particularly music. Once you acquire your instrument, it costs nothing to play. The joy it can bring you is priceless.