Class can make you a beast in the gym

Describe your business.

ZUU was designed in Australia and offers group fitness classes that run for an hour each. There are no weights or machines involved; it’s all moving your own body weight.

Who are your customers?

Anyone who wants to become super fit, strip body fat and gain functional strength. We find this means we have men and women working out together.

Your regimen is based on animal movement. Why?

Animals instinctively know how to move for survival. As a result, they are fast, lean and strong. Mimicking animal movement enables us to make people resilient.

What are the benefits of such a workout?

We know that to strip body fat, you need to elevate your heart rate. Traditional training does this but can put a lot of stress on your joints and ligaments. ZUU is unique because you can raise your heart rate in a low-impact environment while increasing overall body strength and mobility.

What can someone expect during the first class?

First, you can expect a warm welcome. The feeling and energy we create in the room is like nothing you have experienced training. You will leave feeling exhausted yet empowered.

What is the most important part of your job?

A ZUU trainer’s role is to inspire the class by doing the workout with them. We believe that as trainers, you have to earn the respect of your clients before they will give you their best effort. Second, we strive to make everyone in the class feel comfortable. There is a great amount of teambuilding and relationship building in every class.

Why did you choose Las Vegas for your first U.S. location? Do you plan to expand?

We chose Las Vegas because of the people and the climate. Las Vegas has a diverse community interested in health, well-being and physical activity. The climate encourages locals to stay in shape year-round, so it felt like a natural place to start. We plan to have multiple locations in Las Vegas, then expand to California and regionally.

What is the hardest part about doing business in Las Vegas?

The challenge is getting our name out there. We’re happy to have had tremendous interest from the Las Vegas fire department, as well as Metro Police, who see the value in our training.

What is the best part about doing business here?

The people have been fantastic. There seems to be a wide variety of industry occupations, and we have met people from all walks of life. Moms, dads and local shopkeepers have been excited to embrace this new movement, empowering individuals to achieve and keep working toward being the best they can be.