BIKINI.COM
Address: 3930 Howard Hughes Parkway, Suite 400, Las Vegas
Phone: 866-843-2454
Email: [email protected]
Website: bikini.com
Hours and days of operation: 24/7, online and by appointment; plus twice-weekly pop-ups at the Wynn through October
Owned/operated by: Remark Media
In business since: 2014
Describe your business.
Bikini.com is a luxury beach lifestyle site with a multimedia platform, including a new video channel. The site also sells 30-plus curated brands of swimwear, resortwear, accessories, beauty products and more.
We know shopping for swimwear can be challenging online, so we take the guesswork out of it by offering a shop-by-body-type section. And our in-house “Bikini Whisperer” is available at our pop-ups and 24-hour VIP shopping experience at our showroom in Las Vegas, as well as through email and phone calls.
Who are your customers?
The global, luxe nomad with an appetite for travel. We ship internationally.
What do your pop-up shops consist of?
Our pop-ups at the Wynn are designed to complement twice-weekly parties at the resort. We offer personalized service for each guest in our bikini cabanas. It’s an interactive and fun way to browse the swimwear we showcase on our website.
What is your business philosophy?
Stay nimble and listen to your instincts. We knew the market for bikini.com was huge, as we had plenty of interest globally in beach lifestyle. Did you know the word “bikini” is the same in every language?
What’s the most important part of your job?
Bringing on the best talent to support our vision to expand. We have the best of both worlds in that our team thinks like a lean startup but also has access to rich resources on the technology side.
What is the hardest part about doing business in Las Vegas?
Overcoming assumptions about Las Vegas. Vegas supports many exciting new companies like ours, and it’s an international destination. With all the conventions happening year round, we get plenty of valuable face time with our contacts from L.A., New York and globally.
What obstacles has your business overcome?
When our parent company acquired the URL, we had to hit the reset button and execute our vision of a luxury beach lifestyle destination from scratch. Working with a small but talented team, we were able to get the site to the streamlined experience you see today. Shopping online is a leisure activity, and we want our customers to feel relaxed and welcome from the first visit.
How can Nevada improve its business climate?
By providing more incentives for startups to thrive and by putting resources into training and education for a more tech-savvy workforce. We have been fortunate to hire some great talent locally, but a greater pool of resources would benefit Nevada.
What lessons have you learned since your launch?
To stay true to your course — it’s all about long-term growth, not necessarily immediate sales or traffic. It takes time to build a brand, especially a fashion and lifestyle one.