MEET: SPEEDVEGAS:

Delivering a memorable experience puts businesses on fast-track to success

SPEEDVEGAS. Vice President of Business Allison Raskansky poses for a photo with a selection of cars available to race at their 1.5 mile long racetrack, Thursday, June 2, 2016.

Speed Vegas Grand Opening

The grand opening of Speed Vegas on Friday, April 15, 2016. Launch slideshow »

Meet: SpeedVegas

• Address: 14200 Las Vegas Blvd. South, Las Vegas

• Phone: 702-874-8888

• Website: speedvegas.com

• Hours of operation: 8 a.m.-10 p.m. daily

• Owned/operated by: Aaron Fessler

Describe your business.

SpeedVegas is a 100-acre speed complex featuring a multilevel welcome center, observation decks, café, meeting space, event center and Formula One-inspired 1.5-mile racetrack. SpeedVegas offers exotic and muscle cars such as Ferrari, Lamborghini, Porsche, Audi, Ford Shelby Mustang, Corvette and more.

What is your business philosophy?

It’s all about the customer and what memories they take away with them.

How do you think SpeedVegas will affect tourism?

Las Vegas is known for one-of-a-kind experiences. SpeedVegas offers visitors from around the world an experience they cannot have at home.

What is the most popular car people like to drive at the track?

Each car has its own personality. From small details like stitching all the way up to power and speed, they all have unique features.

We had a son and his father drive out from Los Angeles to fulfill the father’s lifelong dream to drive a Corvette. The son surprised his father with 10 laps in a Corvette Z06. When the father stepped out of the car, he had tears in his eyes.

We also had a soldier visit from overseas. He thought he would never be able to drive a Lamborghini, and his wife bought him a package that had him driving five laps in a Gallardo LP550 and a Lamborghini Huracán.

What’s the most important part of your job?

First, it is to create and deliver an experience that not only fulfills customers’ expectations but exceeds what they can even imagine. But that goes to waste if the world doesn’t know about it, so equally important is to communicate with worldwide visitors and hear our customers’ feedback.

What is the hardest part about doing business here in Las Vegas?

There isn’t much of a downside, but I would say there is so much to do in Las Vegas that if a visitor is here only a short time, they have to pick and choose what they do.

What is the best part about doing business here in Las Vegas?

There are so many great things about Las Vegas. There are all types of customers, from a son and his dad to a corporate outing with thousands of people. It is a seven-day, year-round, 24-hour place of energy; there is no place like Las Vegas.

What obstacles has your business overcome?

We needed to find a place that was going to allow us to be the biggest, the best, the fastest and the most easily accessible. That was not an easy task. Until that was done, none of the other expected challenges of building a new project could even begin to come into play. We definitely found what we needed on Las Vegas Boulevard South with I-15 frontage. We are the first thing you see on arrival to Las Vegas from Southern California.

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