MEET: FOREVER RESORTS:

VP’s advice: Hire for attitude, train for aptitude

Rod Taylor, VP of Forever Resorts, is a company contracted by the National Park Service to operate marinas, harbors, tours and RV villages in the Lake Mead National Recreation Area on Friday, Dec. 9, 2016.

Forever Resorts (regional office)

• Address: 268 Lakeshore Road, Boulder City

• Phone: 702-239-1681

• Email: [email protected]

• Website: foreverresorts.com

• Hours of operation: 8 a.m.-5 p.m. daily in the winter, 7 a.m.-7 p.m. daily in the summer

• Owned/operated by: Rex Maughan

• In business since: 1981

Describe your business.

We are a concessioner of the National Park Service contracted to operate Callville Bay Resort & Marina, Cottonwood Cove Resort and Marina, Lake Mead RV Village, Temple Bar Marina, Black Canyon Adventure Tours and Willow Beach Harbor — all located in the Lake Mead National Recreation Area. We offer houseboat rentals, small boat rentals, personal watercraft rentals, moorage, food and beverage, fuel, lodging, RV sites, mobile home sites, raft tours and more.

Who are your customers?

Houseboat customers are avid outdoor recreationalists who come from Southern California, Arizona, Las Vegas and Utah. The tours and RV parks host guests from all over America and Europe.

Do you get many business clients for events such as team-building days?

We have hosted some team-building events. Our Black Canyon River Adventures tour, which departs near the base of Hoover Dam and travels 12 miles of smooth water to Willow Beach Harbor, is a great daylong team-building opportunity for corporate and incentive market groups of up to 250 people.

Under your direction, the company was recently honored as U.S. Vets Partner of the Year for hiring unemployed veterans. Why is this important to you and your business?

Our company has a seasonal need to fill a variety of jobs that can fit any number of personal preferences, and in most cases, we offer housing on property. These two factors enable us to fill a number of jobs with veterans.

Our team at Callville Bay Resort & Marina matched the skill sets of the vets we hired with the appropriate job duties. Our motto for acquiring staff is, “hiring for attitude and training for aptitude.”

Talk about your partnership with governmental agencies.

We take great pride in being a supportive partner to all agencies we work with. We recently received an award naming Forever Resorts as “Large Business of the Year Volunteer” from the Lake Mead National Recreation Area. In this way we enable our teams to participate, create and produce projects that promote the protection of our resources. To name a few, we host annual Eco Dives that include cleaning the lakebed, the “We Love Our Lake” program, which includes making a houseboat available to small groups so they can spend the weekend spearheading their own cleanup projects on the lake. Most importantly, we collaborate extensively with all agencies to ensure our goals and objectives are in sync.

What makes Forever Resorts unique?

Not many companies are as diverse as Forever Resorts. Our offerings span a great deal of experiences, from white water rafting (in Jackson Hole, Wyo.) to exploring unique landscapes via Hummer (in Kanab, Utah).

What sparked your interest in this industry?

As a child, my family spent every weekend at a lake in Northern California — boating, skiing, fishing and camping. I loved it then, and today I can’t imagine doing anything else.

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