The bar glows a Tron-esque shade of blue and serves beer and sweet, colorful game-themed mix drinks. Classic coin-op arcade machines, such as Space Invaders, Golden Axe, and Marvel vs Capcom 2 line the walls, and a plush VIP lounge has huge couches and consoles set up for parties.
Patrons mingle amongst the stand-up cabinets, drinking beer in between rounds of Dig Dug, or sit at the bar and play games displayed on TVs overhead, like an interactive sports bar. A dance floor blasts the sounds of local DJs and guests from around the world, such as Talib Kweli, Anthony Valadez, Stretch Armstrong, and Lefto, mixing melodiously with the sounds of Mortal Kombat and Mario Kart.
Insert Coin(s), the Las Vegas-based nightclub/arcade simultaneously realizes the ultimate hangout for adult gamers and obliterates the stereotype of it as a children’s pastime. And now it’s opening a new location in Minneapolis.