40 Under 40: Krupa Srinivas, Co-founder, Owned Outcomes

Krupa Srinivas, co-founder at Owned Outcomes, is a 2020 Vegas Inc 40 Under 40 honoree.

With a longtime passion for health care and a foundation in computer engineering, Krupa Srinivas teamed up with her sister, Anita Pramoda, to found Owned Outcomes, a software company that creates predictive algorithms to help optimize patient care. The firm specializes in solving problems for health care providers using concepts and frameworks from computer science and mathematics.

“Seeing suboptimal health care decisions being made due to lack of modern approaches is painful,” Srinivas said. Owned Outcomes was created in direct response to this concern.

Founded in 2014, Owned Outcomes algorithms cover Medicare patients in 14 states, and the company has been named the top 500 fastest-growing companies in the United States two years in a row. “I’d like to see us expand our services to all 50 states in the predictive algorithms we provide for discharges from U.S. hospitals in an effort to ensure each patient has the best possible care at a time when they are most vulnerable,” Srinivas said.

Having grown up in India, Srinivas is passionate about the power of education. “I’ve seen how the education of one family member can change the trajectory for the entire family. To that end, I’ve been actively involved in hiring, mentoring and promoting local talent at the high school through post-graduate levels,” Srinivas said. She is also active in Green Our Planet, a garden planting initiative in Las Vegas that gives children the opportunity to learn about their food and nutrition in a tangible way.

“I find it rewarding to contribute to the country that’s become my home,” Srinivas said. “My activities as the chairwoman of the Nevada Information Technology Advisory Board allow me to bring together my STEM background, my tech business chops and marry it with the satisfaction of helping our state set the direction on how to serve our citizens using technology.”

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