Marcella Williams founded the Juice Standard after becoming a mother and embarking on a healthful journey. “When my children were 2 and 4, I was fortunate to live in Greece for almost six months, where I was able to focus on learning to eat seasonally and cook from scratch again,” Williams said. “I fell back in love with not just food, but healthy, nutrient-dense foods that my children loved, too.”
A couple years later, Williams teamed up with her longtime best friend, Jamie Stephenson Goguen, to open the Juice Standard, and today, they boast four locations across the Valley. Organic, raw and made with love, the Juice Standard’s menu is packed with nutritious juices, nut milks, smoothies, snacks and specialty espresso drinks.
With a keen eye for environmental impact and a mission to source organic produce as close to Las Vegas as possible, Williams says that she’s found her calling. “This is what I was destined to do: teach, help, heal and have fun doing it,” Williams said.
Williams and Goguen are October 1 survivors—an experience that Williams says shaped their drive to give back. “Two days after that horrific night, we held a fundraiser that raised over $33,000 for the Vegas Strong fund. It was very meaningful to us because we were so lucky to go home to our loved ones when many others were not. Now, we are always looking for new opportunities to expand our reach,” Williams said.
Recently, Williams and the Juice Standard began working with Create a Change Now, which takes juice pulp and turns it into organic compost for school gardens. “Teaching children where food comes from and getting them excited about playing in the dirt helps them create a healthy relationship with food from an early age,” Williams said.