Micaela Wargo sees marketing as an opportunity to connect people with causes, and uses events, partnerships, and programming to make retail spaces feel more connected to the community.
Initially hired by Vestar to oversee marketing for Tivoli Village, Wargo quickly expanded her scope to include The District at Green Valley Ranch. She develops campaigns, events, and partnerships that activate both properties and strengthen tenant relationships. Her work includes holiday partnerships with Make-A-Wish Nevada and a toy drive across both properties, in partnership with Toys for Tots and UNLV Hockey, that collected 500 toys and additional cash donations in its inaugural year. She also oversees seasonal programming that drives engagement across both centers throughout the year.
Wargo stays involved with organizations including Three Square and the American Heart Association through meal service, donation drives and fundraising events.