Las Vegas is constantly evolving: hotels and casinos are built and torn down, money flows in and out, tourists and residents come and go.
The names of local resorts are no different. They have transformed over the years, too.
Some have simplified their names (a few, in fact, so much so that they now resemble spoonfuls of alphabet soup). Others have been recast to fit a new owner's image. A few reflect a property’s theme.
Remember when the Venetian was the Sands? Here’s a look at several other name changes Las Vegas resorts have undergone:
Lady Luck to Downtown Grand
The Lady Luck, which closed its doors in 2006, will reopen this year as the Downtown Grand. The resort previously had been called Honest John's and the Park Plaza Lady Luck.
Seth Schorr, CEO of owner Fifth Street Gaming, said choosing a new name for the property was difficult.
"We went through quite an extensive naming process,” he said. “We thought that, first and foremost, it was important for us to identify the location of the property."
Schorr said the process took about six months.
"Downtown Grand is a very classic, traditional name that conveys a sense of grandeur," he said.
The Brixton was considered as a potential moniker, but executives ultimately chose a name that had an association with downtown.
"We are champions of downtown Las Vegas,” Schorr said. “We think that, today, downtown means authenticity, and it means heart and soul and boutique."
The Downtown Grand will start taking online reservations June 15 and is slated to open in the fall.
Barbary Coast to Bill's Gamblin' Hall and Saloon to the Gansevoort Las Vegas
The Barbary Coast became Bill’s Gamblin’ Hall to honor its owner's namesake, Bill Harrah, founder of Harrah's Entertainment, now known as Caesars Entertainment.
More recently, the casino closed Feb. 5 to undergo major renovations. It is scheduled to reopen in 2014 with a new look and a new name: the Gansevoort Las Vegas.
Owned by the Gansevoort Hotel Group, the property will join the hotel chain’s three existing locations: Gansevoort Meatpacking NYC, Gansevoort Park Avenue NYC and Gansevoort Turks & Caicos.
Fitzgeralds to the D Las Vegas
Fitzgeralds switched its name to a single letter — the D — when owner Derek Stevens acquired it in October 2011.
Stevens renamed the resort after himself and Detroit, his hometown.
Aladdin to Planet Hollywood
Planet Hollywood co-founder Robert Earl, who bought the property with Starwood Hotels & Resorts Worldwide Inc. and financier Bay Harbour Management LC, changed the resort’s name to reflect his worldwide brand.
Las Vegas Hilton to LVH - Las Vegas Hotel & Casino
Elvis Presley's old haunt changed its name to the LVH - Las Vegas Hotel & Casino in early 2012 after the Las Vegas Hilton lost its rights to the Hilton brand name.
It wasn’t the property’s first name change. The resort originally was known as the International Hotel when it opened in 1969.
Hotel San Remo to Hooters
In 2004, the Hotel San Remo signed a management deal with Hooters. The restaurant chain rebranded the casino — complete with new, recognizable uniforms — and renamed it Hooters.
Le Reve to Wynn
Steve Wynn announced in October 2001 that he was going to build a resort called Le Reve, the French word for "dream."
But that name was scrapped before the resort opened. Wynn kept it simple and named the luxury resort after himself.
Le Reve instead was used as the name for the resort’s resident acrobatics show.
Sahara to SLS
The Sahara, one of Las Vegas’ oldest casinos and the site of the original “Ocean's 11” film, closed its doors in 2011.
SLS Las Vegas will rise in its place next year.
Owner Sam Nazarian has said that the letters SLS don't stand for anything in particular, but the hotel’s website notes that SLS Las Vegas is "something lovely starting" in fall 2014.
Terrible's to Silver Sevens
Next month, the property formerly known as Terrible's will install a “Silver Sevens” sign to its building to replace a neon cowboy taken down May 20.
Owner Affinity Gaming spent $7 million to renovate the hotel over the past 18 months. The final stage is the name change.
The property's general manager, David Nolan, said executives chose the name Silver Sevens because it had a vintage feel.
The resort was known as the Continental before it became Terrible’s in 2000.
Nevada Palace to Eastside Cannery
Before the Eastside Cannery lit up Las Vegas' east side, the property was known as Nevada Palace.
The palace walls came down when Cannery Casino Resorts, the company that owns North Las Vegas’ Cannery Casino, bought the property.
The Eastside Cannery opened in August 2008. In homage to its roots, owners kept some of Nevada Palace’s original coin slot machines in operation.
Sands to the Venetian
The Sands was imploded in 1996, so it isn’t quite a name change, but the land that housed the historic resort now sits under the Venetian.
The Venetian, owned by Sheldon Adelson, opened in May 1999.
Las Vegas Showboat to Castaways
The Showboat on East Fremont Street operated under its original name until 2000, when it became Castaways.
The property had been sold to VSS Enterprises LLC in 1999.
Its new name referenced an old Strip casino, the Castaways, once owned by Howard Hughes.
The new Castaways closed in 2004 and was demolished in 2006.
Royal Nevada to the Stardust to the Echelon to Resorts World Las Vegas
The Royal Nevada opened in April 1955 but suffered financial trouble from the start. In 1959, it was refashioned as a convention center for the Stardust.
In March, Asian gaming powerhouse the Genting Group bought the land. The company plans to build a 3,500-room Chinese-themed resort with a 175,000-square-foot casino scheduled to open in 2016.