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Press Release

Caesars Entertainment Extend Your Summer Sale

Total Rewards by Caesars Entertainment Celebrates Labor Day with Spectacular “Extend Your Summer Sale”

Guests can take advantage of discounts up to 35 percent off at 30 premier Total Rewards destinations across the country.

LAS VEGAS (Sept 4, 2012) – Total Rewards by Caesars Entertainment Corporation (NASDAQ: CZR) is encouraging travelers to stretch the summer travel season through the end of the year by offering discounts on rooms at resorts in top travel destinations including Las Vegas, Atlantic City, Lake Tahoe and Tunica, Miss. Beginning September 4 through September 30, travelers can take advantage of deals ranging from 15 to 35 percent off regular room rates during specified periods throughout the year. Guests can redeem this limited-time offer by visiting www.totalrewards.com/sale.

Staycation, honeymoon, ladies’ weekend or annual Tahoe ski getaway, whatever the occasion, Total Rewards is giving guests a chance to get away on a bargain.

“These end-of-summer discounts are available to everyone and represent a way of providing great value to our customers, particularly in our destination markets like Las Vegas and Atlantic City,” said Tariq Shaukat, executive vice president and chief marketing officer for Caesars Entertainment. “We hope these deals give travelers a good reason to be adventurous and continue the summer fun through the end of the year.”

Participating Total Rewards resorts include:

West
Bally’s Las Vegas, Caesars Palace Las Vegas, Flamingo Las Vegas, Imperial Palace, Harrah’s Las Vegas, Planet Hollywood Resort & Casino, Paris Las Vegas, Rio All-Suite Hotel & Casino, Harrah’s Laughlin, Harrah’s Reno, Harveys Lake Tahoe, Harrah’s Lake Tahoe, Harrah’s Rincon and Harrah’s Ak-Chin.

Midwest
Harrah’s North Kansas City, Harrah’s Council Bluffs, Harrah’s St. Louis, Horseshoe Southern Indiana, Harrah’s Metropolis, and Harrah’s Joliet.

Northeast
Harrah’s Resort Atlantic City, Bally’s Atlantic City, Caesars Atlantic City, Showboat Atlantic City and Caesars Windsor.

Southeast
Harrah’s Tunica, Horseshoe Tunica, Grand Biloxi Casino Hotel, Horseshoe Bossier City and Tunica Roadhouse.

Guests are invited to experience more ways to save on vacation by enrolling in Total Rewards, the gaming industry’s most comprehensive loyalty rewards program. Total Rewards allows members to earn and redeem credits at more than 40 resorts nationwide and membership is free; credits may be used for dining, show tickets, room nights, spa treatments, merchandise and more.

About Total Rewards
Total Rewards is one of the gaming and entertainment industry’s leading customer loyalty program and there is no cost to enroll. Unique to resorts operated by Caesars Entertainment Corporation, the world’s most geographically diversified casino-entertainment company, Total Rewards connects its millions of active members to Caesars Entertainment properties nationwide and across the globe. Total Rewards is focused on building loyalty with guests through a unique combination of great service, excellent products, unsurpassed distribution, operational excellence and technology leadership. With Total Rewards, members have access to the largest network of hotel and entertainment options in the gaming industry and are able to take advantage of endless amenities, including exclusive access to unique experiences and benefits. Total Rewards’ major resort brands include Caesars Palace, Horseshoe, Harrah’s, Flamingo, Showboat, Bally’s, Harveys and Planet Hollywood Resort & Casino. For more information, visit: www.TotalRewards.com.

About Caesars Entertainment
Caesars Entertainment Corporation is the world's most geographically diversified casino-entertainment company. Since its beginning in Reno, Nevada, more than 74 years ago, Caesars has grown through development of new resorts, expansions and acquisitions and now operates casinos on four continents. The company's resorts operate primarily under the Caesars®, Harrah's® and Horseshoe® brand names. Caesars also owns the World Series of Poker® and the London Clubs International family of casinos. Caesars is focused on building loyalty and value with its guests through a unique combination of great service, excellent products, unsurpassed distribution, operational excellence and technology leadership. We are committed to environmental sustainability and energy conservation and recognize the importance of being a responsible steward of the environment. For more information, please visit www.caesars.com.