The Range 702
Address: 5999 Dean Martin Drive, Las Vegas
Phone: 702-485-3232
Website: therange702.com
Hours of operation: 9 a.m.-7 p.m. seven days a week
Owned/operated by: Brian Lake
In business since: 2012
Describe your business.
The Range 702 is an indoor shooting facility that offers services to tourists and locals who wish to come in and use their own firearms.
You just celebrated your third anniversary. What have you learned since you opened?
We’ve learned that being part of the Las Vegas community is not only an honor but a privilege. We have been extremely blessed to maintain our flow of business, and we realize that we wouldn’t have hit this milestone without the support of our community.
You recently moved into a new, custom building. What changes did you make in your new space?
The new store is an ultra-modern facility with no expense spared. We value our customer and did our best to build a location that feels welcoming the second you hit the showroom floor.
What’s the most important part of your job?
Safety is always going to be the most important, but service is an immediate second. I tell my team daily, “If we are not the safest range in Las Vegas, then we will have no guests to service.”
Every day the team steps on the floor, they follow a series of standards and checklists to ensure every guest enjoys a quality experience they will remember for a lifetime.
What is the hardest part about doing business in Las Vegas?
Staying relevant. Living in such an exciting town full of world-class shows, tours, hotels and restaurants, you must wake up every day with the mindset, “What can I do better today, and how can I deliver the most memorial experience possible to each of our guests?”
Without fail, I question every move we make in business, knowing that if I don’t, a competitor will. Doing business in Las Vegas isn’t a job, it’s a responsibility to the Range 702 team and shareholders as well as the greater Las Vegas community.
What is the best part about doing business in Las Vegas?
Getting to wake up every day and do something very few other people get to do. We are privileged to be a destination town with thousands of people coming daily to have a once-in-a-lifetime trip. You can’t say that about every city. Without a doubt, we are some of the luckiest business operators in the nation. One of my favorite things to do is stand back and watch the reactions of people when they enter our store. No matter what age they are, the excitement and wonderment in each of their eyes is a definite recharge.
What have you learned from the recession?
The recession taught us to run lean and be creative. You cannot sit back and wait for guests to come in and experience what you are all about. You must take it to the public and educate them on your product. You must be the very best at what you do, no matter what.