Top Tech Awards: Hotel/Gaming, Andrew Pascal

Founder & CEO, PLAYSTUDIOS

Andrew Pascal

A veteran entrepreneur and celebrated hospitality executive, Andrew Pascal has taken a unique approach to loyalty marketing by emphasizing engagement with consumers on the one item they can’t live without: their smartphones.

Pascal founded PLAYSTUDIOS in 2011 with a group of fellow entrepreneurs with a goal to develop casual, free-to-play games for social platforms. Starting in a shared office space on the outskirts of Las Vegas, PLAYSTUDIOS has since grown into a global gaming studio with offices on three continents, a collection of award-winning titles, a network of world-class business partners and a passionate community of loyal players.

In late 2019, PLAYSTUDIOS released its revamped playAWARDS platform, a groundbreaking suite of B2B tools that gives partners advanced performance metrics and unprecedented insight into today’s mobile and social gamers, while offering an unrivaled suite of real-world rewards to its players. At its core, Pascal conceived playAWARDS to connect the world’s leading entertainment, retail, technology, travel, leisure and gaming companies with a valuable, highly engaged audience. And it’s working.

Some of the biggest beneficiaries of Pascal’s work are local Las Vegas businesses. Through the online recreation of some of Las Vegas’ incredible experiences and giving players a chance to enjoy those experiences as real-world rewards in multiple destinations globally, PLAYSTUDIOS is able to offer something truly unique. playAWARDS converts entertaining digital impressions into real-world brand engagement—proving itself to be an essential tool for partners looking to reach mass audiences of potential customers worldwide.

Tags: Business , Top Tech

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