Dustin Iannotti has always been a creator at heart. “As a kid, I used to write scripts for my WWE action figures. I ran a student-run ad agency in college. I used our home printer to produce my own magazine at age 10,” Iannotti said. With this drive and desire to create, and relentless focus on service for every client, he founded Artisans on Fire in 2015. Today, it’s a full-service agency specializing in emerging markets, including cannabis, online gaming, fantasy sports and more.
Iannotti's vision was to build an agency on the principles of diversity and creativity, and he prides himself on helping develop young, hungry talent. “I am very selective, because I want to find people who want to be extraordinary and like being a bit uncomfortable, because that is how you grow,” Iannotti said.
Artisans on Fire played an integral role in the development of Battle 4 Vegas, a charity softball game pairing the Vegas Golden Knights versus the Las Vegas Raiders, which has become one of the Valley’s largest annual community service events. It raises funds for different charities, including Communities in Schools, the Maximum Hope Foundation, Grant a Gift Autism Foundation and more. In 2022, the Battle 4 Vegas II TV special received an Emmy Award.