40 Under 40: Hilary Billings, Co-Founder and Chief Executive Officer, Attentioneers

Hilary Billings

Hilary Billings describes her career as incredibly unconventional. “From being a graduate school reject to an international travel blogger, lion trainer, burn-survivor-turned-beauty-queen, national journalist, red carpet host, celebrity interviewer, personal brand strategist, viral content creator and agency owner, I feel like each step has prepared me for the next,” Billings said. Today, she is the co-founder of Attentioneers, a company that seeks to help entrepreneurs share their message on social media.

Billings came into the world of viral video creation after studying the psychology of attention and how to capture interest on- and offline. After finding success in this initiative, she began teaching others how to do the same and created Attentioneers with the goal of helping others connect authentically to their target audience.

A former Miss Nevada, Billings came into pageantry after suffering second- and third-degree burns from a malfunctioning firework. As she fought to reclaim her self-confidence, she found an opportunity in the world of pageants. “I didn’t expect to win, but I was so grateful to leverage the title to advocate for burn survivors, work with local charities like the Firefighters of Southern Nevada Burn Foundation and help break stereotypes of what it meant to be a beauty queen,” Billings said.

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