Marketing director at Brooklyn Bowl Las Vegas and co-founder of We the Beat, Kirk Reed is helping build the music industry in Las Vegas, which to him is nothing short of a dream come true. Reed realized in high school that music would be his life’s mission and has been working in, or adjacent to, the scene ever since.
In 2013, Reed and his best friend, Blake Nania, launched their own concert promotion business, We the Beat, in California. He prides himself on booking artists before they make it big and has been gratified to watch many music careers grow over the past 10 years.
The opportunities that Reed created for himself at We the Beat led him to Brooklyn Bowl. He masterfully balances his responsibilities as he heads the Brooklyn Bowl marketing team and continues to grow the brand here in Las Vegas. Reed is passionate about keeping the arts community strong and tries to book local bands on every show. Ultimately, he’s inspired by the people. “Watching a crowd let loose is magic. A lot goes into pulling off a sold-out show, but the smiles leaving the venue make everything worth it,” Reed said.