With 12 years of experience in hospitality, nightlife and lifestyle, Martesha Deason is uniquely equipped to tackle a property as dynamic as Resorts World Las Vegas.
“I specialize in crafting innovative campaigns, managing cross-functional teams, and forging meaningful partnerships,” Deason said.
Deason has spearheaded some of Resorts World Las Vegas’ most impactful campaigns, including “Rule the World,” which redefined the property’s image. The campaign garnered significant accolades, winning eight prestigious awards, including a 2024 Webby Awards Honoree recognition.
Specializing in developing and executing comprehensive marketing and brand initiatives, Deason manages the entire creative process—from ideation and content development to media buying and traditional marketing. With a proven track record of delivering impactful campaigns, she drives brand growth and enhances guest experiences.
Deason’s guidance has had a profound impact on her team’s personal and professional growth. Her leadership style blends confidence, empathy and a passion for mentoring, inspiring her team to achieve excellence and exceed expectations. Looking forward, Deason plans to launch creative workshops for young women aspiring to break into the industry.