Charity partnership often takes the form of a one-off event or smaller-scale promotion tied to a business’ routine, so Hooters is making a gutsy, month-long play for the good of the community — and for that community to see it as more than the place with hot girls and tasty chicken wings. “I don’t like the idea of, I sit in my office and I cut a check, and it just goes out and it is what it is. If I’m gonna do something, I want it to be big,” said general manager Michael Storm. “It’s not just, ‘Hey, Hooters ...
