Roger Snow's career as a table game designer started when he opened a casino invoice. Now executive vice president and chief product officer for SHFL entertainment (formerly Shuffle Master), Snow at the time worked at the Mirage and saw a bill from Shuffle Master for $2,000 for a game named "Let it Ride." He was shocked, both that a company owned the game and that the casino paid for it. When Snow learned that the Mirage and other casinos payed $2,000 per "Let it Ride" table, he vowed to capitalize on the set up.
