Tourism

Slowing visitation prompts $35 million Las Vegas reboot with focus on value

A new $35 million “Welcome to Fabulous Las Vegas” campaign is being unveiled across multiple platforms, including on billboards like this one in New York’s Times Square.

As visitation to Las Vegas trends downward and concerns about high prices, especially on the Strip, fill social media, tourism officials here are looking for a brand refresh.

5 September 2025
By Kyle Chouinard

Reborn: Off-Strip Ellis Island debuts $35 million overhaul

Ellis Island debuted the initial phase of its $35 million expansion and renovation this week. The new space doubles the casino floor, which includes a new casino bar and high-limit gaming area.

Ellis Island, the off-Strip property on Koval Lane frequented by visitors and locals alike, debuted the initial phase of its $35 million expansion and renovation this week.

3 September 2025
By Las Vegas Sun Staff

320K visitors expected in Las Vegas for Labor Day weekend

A bird's-eye view of the Las Vegas Strip at dusk, Wednesday, Aug. 3, 2016.

Las Vegas has slipped in popularity as a domestic Labor Day destination, falling to 10th place on AAA’s annual ranking. The city typically lands in the top six, AAA Nevada spokesperson John Treanor said.

30 August 2025
By Kyle Chouinard

Las Vegas tourism 'going through a downturn,' July visitation drops 12%

Steve Hill, Chief Executive Officer and President of the Las Vegas Convention and Visitors Authority (LVCVA), poses for a photo Monday, Dec. 9, 2024.

Las Vegas saw a 12% drop in visitation, or around 420,000 fewer people, last month compared to July 2024, according to new data from the Las Vegas Convention and Visitors Authority.

29 August 2025
By Kyle Chouinard

Las Vegas braces for economic challenges but is betting on resiliency

Results of a study by the World Travel & Tourim Council are displayed during the Las Vegas Perspective at Aria Thursday, Aug. 7, 2025. The 45th annual event was hosted by Las Vegas Global Economic Alliance in partnership with its Perspective Council sponsors.

Economic forecaster Jeremy Aguero, principal analyst at Applied Analysis, says it’s “ridiculous hyperbole” to write the city’s obituary …

8 August 2025
By Kyle Chouinard

Las Vegas officials warn of backlash over new fees aimed at foreign visitors

Harry Reid International Airport

President Donald Trump’s administration is looking to impose additional costs for international tourists entering the United States, first pushing a “visa integrity fee” and then establishing a visa bond program Tuesday.

7 August 2025
By Kyle Chouinard

Las Vegas June tourism declines by 11% from 2024

A Delta Air Lines flight lands at Harry Reid International Airport, Wednesday, April 9, 2025, in Las Vegas.

Around 400,000 fewer people traveled to Las Vegas in June compared with 2024, according to new data from the Las Vegas Convention and Visitors Authority. The LVCVA attributed the 11.3% drop to “persistent economic uncertainty,” “weaker consumer confidence” and ...

30 July 2025
By Kyle Chouinard

Hoping to visit the U.S.? It might cost you an extra $250.

A traveler, right, checks on her cellphone as other travelers walk through Terminal 3 at O'Hare International Airport in Chicago, Thursday, Dec. 22, 2022.

Millions of foreign visitors to the United States, including travelers from Mexico, India, Brazil and China, will be subject to a new $250 visa fee as part of a spate of changes introduced by the Trump ...

23 July 2025
By Nia Decaille, New York Times Company

Commissioners approve alcohol storage rule changes for hotels, theaters

The Clark County Commission this morning voted 7-0 to remove the requirement that hotels keep alcohol cabinets locked in guest rooms and other private viewing areas, like skyboxes.

1 July 2025
By Grace Da Rocha

Las Vegas visitation continues to fall in May, down by 6.5% from 2024

A Delta Air Lines flight lands at Harry Reid International Airport, Wednesday, April 9, 2025, in Las Vegas.

Las Vegas tourism was down by nearly a quarter-million visitors last month compared to the same time last year ...

30 June 2025
By Kyle Chouinard

Brightline West’s SoCal-Las Vegas project still moving

An artist’s rendition depicts Brightline West’s high-speed rail line running from Rancho Cucamonga, Calif., to Las Vegas along the Interstate 15 median. While the Trump administration has soured on funding for many high-speed rail projects, the Brightline West line remains on track.

The Trump administration has poured cold water on federal funds for two high-speed rail projects this year, leaving advocates to hope that a plan to speed travelers between Southern California and Las Vegas can ...

12 June 2025
By Valerie Yurk, CQ-Roll Call (TNS)

Zoox partners with Resorts World for Strip robotaxi service

A Zoox car on the Las Vegas Strip.

Autonomous vehicle company Zoox has partnered with Resorts World Las Vegas in the first collaboration between a robotaxi service and a Strip property, officials announced.

5 June 2025
By Grace Da Rocha

Traffic at Las Vegas' Harry Reid airport continued decline in April

A sign for Harry Reid International Airport at Tropicana Avenue and Paradise Road Wednesday, Dec. 7, 2022.

Passenger traffic was down more than 160,000 people passing through Harry Reid International Airport in April compared to last year, according to a new report ...

29 May 2025
By Kyle Chouinard

Las Vegas sees 180,000 fewer visitors in April as tourism decline continues

A view of the Las Vegas Strip looking southbound from Flamingo Road Thursday, Aug. 22, 2024.

However, the business travel sector performed well in April, as convention attendance surged 13.9% compared to the previous year, the authority reported.

28 May 2025
By Kyle Chouinard

Tourism board plans for marketing spending boost

Steve Hill, Chief Executive Officer and President of the Las Vegas Convention and Visitors Authority (LVCVA), poses for a photo Monday, Dec. 9, 2024.

Las Vegas’ tourism board is planning to boost spending on marketing and sales for the upcoming financial year in the face of slipping room tax revenue and gaming fees ...

13 May 2025
By Kyle Chouinard
« Older