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Tony Hsieh stands next to one of the empty storefronts on East Fremont Street. While the area is beginning to see signs of a business life, dozens of Hsieh's employees at Zappos.com are working on visions to bring music, education, restaurants and other cultural amenities to the area, hopefully by the time the company moves its headquarters and 1,200 workers into City Hall in 2013.

Joe Schoenmann

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