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Ryan Vande Griendt , Southwest region marketing manager for Honest Tea, holds a box of cash as managers break down a self-service Honest Tea kiosk on the Las Vegas Strip Monday, Aug. 13, 2012. Vande Griendt and other managers watched the kiosk from a distance and recorded how many people paid for the tea and how many did not. The Honest Cities social experiment is being held in 50 locations in 30 cities.

Steve Marcus