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Eric Mazzini slices celery on top of a Kindle protected with an Invisible Phone Guard (IPG) covering during the first day of the 2013 International CES in the Las Vegas Convention Center Tuesday, Jan. 8, 2013. The company makes the scratch-proof, self-healing protective covers for over 600 devices. Prices range from $12.95 to $24.95 depending on the model. STEVE MARCUS

Steve Marcus