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Dr. David Watson, an emergency medicine physician, holds containers of Mr. Numb, a numbing cream that is applied to the skin before getting a tattoo, during the inaugural Art N Ink Festival at the South Point Sunday, June 30, 2013. The product is different than the competition because it produces no swelling, no redness and doesn't interfere with tattoo ink, Watson said. He came up with the idea for the numbing cream after listening to fighters talk about painful tattoos, he said.

Steve Marcus