the strip:

Caesars outlines details for Octavius tower opening

Courtesy Caesars Entertainment

A king room is seen in the Octavius tower at Caesars Palace.

Caesars Entertainment today released details about its Octavius tower opening in January, the sixth hotel tower to debut at its Caesars Palace flagship and the resort's second tower in nearly seven years.

Rooms in the 668-room tower will start at 550 square feet and feature velvet sofas, stone tables, marble floors, dark wood desks with embedded granite, and custom cabinetry with a "premium mini bar," the company said. Included in the 668 rooms are 60 suites and six luxury villas.

The tower, the final piece of an $860 million expansion, will feature a private entrance and a hotel lobby separate from the rest of Caesars Palace. It was also built with direct access to the resort's Garden of the Gods pool area and gardens.

Technology in the rooms will allow guests to communicate with room service, housekeeping, reservations and the front desk using iPad and iTouch devices. Besides a 42-inch flat panel TV in bedrooms, bathrooms will feature flat screen TVs set above double vanities. Michael Medeiros of KNA Design designed the interiors.

Rooms become available Thursday for arrivals beginning Jan. 2, 2012. Caesars is inviting VIP gamblers to stay at the tower starting in mid to late December and for New Year's Eve.

Caesars shelved construction on the tower in early 2009 as the economy crumbled, but recently revived it on the basis of improved business trends in Las Vegas.

The tower is aimed at the upscale traveler, including conventions, small groups and high rollers whose business has recovered faster than mass-market consumers. Last month, Caesars Entertainment reported improved second quarter earnings in Las Vegas and beyond as it focused more of its marketing dollars on bigger gamblers and reduced offers for those who spent less.

Room rates, gambling revenue and hotel revenue rose in the second quarter as spending among tourists and convention-goers improved in Las Vegas, executives said. In particular, earnings at Caesars Palace grew on the strength of spending by VIP gamblers.

"With very high occupancy over the last six months and the unqualified success of the Augustus Tower - Octavius' sister tower - we look forward to offering our guests the new luxury rooms along with an elevated service experience in both towers," Gary Selesner, regional president of Caesars Palace, said in a statement today.