MGM Resorts International of Las Vegas today announced the promotion of Bill Hornbuckle to the newly-created position of president and chief marketing officer.
Reporting to CEO Jim Murren, Hornbuckle will have expanded responsibilities, including gaming development. He had been serving as chief marketing officer since 2010.
Earlier, he was president and chief operating officer of Mandalay Bay beginning in April 2005; president and chief operating officer of MGM Mirage — Europe from July 2001 to April 2005; and president and chief operating officer of the MGM Grand from October 1998 to July 2001.
“Bill Hornbuckle is widely regarded as one of the most strategic and effective leaders in the hospitality and entertainment industry,” Murren said in a statement. “Since assuming the newly-created role of CMO for the company in 2010, he has been focused on growing the company’s relationships with our customers and guests. He has achieved this with significant success, for example, in the creation and growth of our M life customer loyalty program.”
Murren also announced expanded duties for Corey Sanders, chief operating officer; Bobby Baldwin, president and CEO of CityCenter; and Dan D’Arrigo, chief financial officer.
Sanders, for instance, will have expanded oversight of the company’s operating functions, including retail, corporate advertising and sales.
Baldwin will assume the day-to-day leadership role at CityCenter for the Aria hotel-casino, the Vdara and Mandarin hotels, CityCenter residential operations and the Crystals luxury shopping center, following Monday’s announced departure of Bill McBeath, who had been president and chief operating officer of CityCenter.
Sanders, Baldwin and D’Arrigo will continue to report to Murren.
“Bill, Corey, Bobby and Dan are part of a leadership team that is high performing and recognized as among the best of the best in our industry. I am proud to have such strong finance, development, marketing and operational leaders as we continue to grow the company as a leader in the hospitality and entertainment industry,” Murren said in his statement.