The latest 'What Happens Here, Stays Here' Las Vegas ad campaign features a familiar musical act from, well, here.
Indie-rock band Imagine Dragons has teamed up with the Las Vegas Convention and Visitors Authority for the latest ad from firm R&R Partners.
One is selling a destination.
The other is selling a forthcoming as-yet-unnamed album.
The two ads debuting Monday are told from the perspectives of a man and a woman who run into each other in various Las Vegas scenes including pool-side, amid a fire-breathing variety act, at a 1920s-themed nightclub and finally a concert venue.
The ads cost $1.2 million to produce and will cost $7.6 million to book national air time.
Tourism officials say the commercial was shot at the SLS Las Vegas and MGM Grand casino-hotels.