MEET: NOTHING BUNDT CAKES:

After 17 years, cake shop still on the rise in Southern Nevada

Courtesy

Nothing Bundt Cakes co-owners Dena Tripp and Debbie Shwetz.

Describe your business.

We offer specialty, premium bundt cakes in eight standard flavors and one featured flavor every two months. We are the perfect fit for a thank-you gift, business-to-business gift, holiday gift and of course, birthdays. We recently celebrated our 100th bakery in the United States with the grand opening of our San Marcos, Calif., location and have announced plans for continued national expansion over the next five years.

Nothing Bundt Cakes

Address: 8320 W. Sahara Ave., Suite 140, Las Vegas, NV and 9711 S. Eastern Ave., Suite H10, Las Vegas, NV 89183

Phone: 702-871-6301 and 702-314-0520

Email: [email protected] and [email protected]

Website: nothingbundtcakes.com

Hours of operation: 9 a.m. to 6 p.m. Monday through Saturday

Owned/operated by: Dena Tripp and Debra Shwetz

In business since: 1997

Who are your customers?

Anyone who loves cake! Generally women are our guests because they are the gift buyers and celebration planners, but men also come into the bakery for their business gifting or birthday needs.

What makes your business unique?

We offer a very high-quality, homemade-tasting product at a reasonable price. All of our decorations are proprietary and clever and customized to our guests’ occasions. When this cake is received, the recipient knows extra effort and thought has gone into the purchase.

What is your business philosophy?

We never skimp on quality and our focus is a warm, inviting, elevated guest experience. We recognize that our guests drive our business and appreciate every single one who comes through the door.

What’s the most important part of your job?

Quality control and making sure our guest service representatives understand why they must be excellent.

What is the hardest part about doing business in Southern Nevada?

We have had a wonderful run over the past 17 years in Southern Nevada. However, during the recession, we learned how much we depend on tourism to maintain the status quo.

What is the best part about doing business here?

The business climate is quite friendly, and people in Southern Nevada understand hospitality. Our business thrives when people and businesses recognize and thank each other.

What obstacles has your business overcome?

We struggled a bit during the recession as businesses in particular pulled back on gifting budgets. We learned to tighten our belts a bit, we learned to work with local businesses to find solutions they could afford, and we continued to market and spread the word about our delicious, quality product. We did not skimp on products or service.

How can Southern Nevada improve its business climate?

No more taxes and a focus on education so we have the resources available for our future in Southern Nevada.

Tags: The Sunday
Business

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