Heather Allen Concepts
Address: 5480 S. Valley View Blvd., Suite 160, Las Vegas
Phone: 702-547-1616
Email: [email protected]
Website: heatherallenconcepts.com
Hours of operation: 10 a.m.-5 p.m. Monday through Friday
Owned/operated by: Heather Campbell and Samantha Lucas
In business since: 2007
Describe your business.
Heather Allen Concepts works with clients to maximize brand exposure and revenue potential through creative merchandising and custom fixtures. Our displays and fixtures combine an assortment of metal, wood, acrylic, lighting, storage, security and graphic elements to create a one-of-a-kind package. Services offered include store planning, fabrication, logo and branding, large format printing, merchandising and more.
Why are visuals essential for retail storefronts?
First impression is everything. It is important to capture your audience from about 40 feet away, given that people generally tend to walk at a fast pace through a shopping center. The way to capture them is to entice them with a strong visual story. We create powerful displays by using many layers mixed with a punch of color, a theme, propping, lighting and marketing elements.
What is your favorite part of the job?
The best part is having a vision and seeing it come to fruition. There is no greater satisfaction than to have an idea, watch it come to life and then see the excitement on the client’s face when it is finished.
What’s the most important part of your job?
Listening to the client. It is essential to understand their product, their business philosophy and what audience drives their sales. That is the key to a successful design and how to market their product.
What is the best part about doing business in Las Vegas?
It is an ever-changing city that is constantly evolving. There are always new opportunities available. Being Las Vegas natives, we are always up to speed on new projects happening.
How do you come up with designs?
The design team meets weekly in our creative corridor. Everyone is encouraged to discuss new ideas, trends and inspirations. The team is trained in the essential elements incorporated in all of the designs, including themes, color theory, merchandising principles, etc.
You are in the process of expanding. Why?
This expansion will ensure that we are able to service all clients, including those who have smaller retail spaces or do not have the budget for a custom design and build. The expansion will include a 3,000-square-foot store, which will sell standard retail fixtures, including display cabinets, mannequins, jewelry displays and hardware. In addition, we will offer unique color display options and seasonal props. We want to be able to give all clients a high-end retail store, even when the budget may be limited.