Santa’s Wrap
Address: 8826 S. Eastern Ave., Suite 115, Las Vegas
Phone: 702-888-3586
Email: [email protected]
Website: www.santaswrap.com
Hours of operation: Varies, open for sales events that are announced via social media and email
Owned/operated by: Beth Tom and Dave Kimler
In business since: 2012
Describe your business.
We specialize in one-of-a-kind home decor and seasonal products at value pricing.
The business was formed initially as a pop-up selling seasonal products but now operates as a year-round “flash sales” retail operation that also sells everyday home decor and gift items in addition to a large seasonal selection.
Who are your customers?
Anyone who has a love for the seasons, home decorating and gift giving. We’ve learned that our customer range is broad, which matches the variety of products we offer.
What is your business philosophy?
Over our history in retail, we’ve always tried to develop a culture that speaks to four components: 1) offer the customer a consistently high level of hospitality and service, 2) create a fun and inviting atmosphere, 3) offer a unique and weird selection of products, 4) offer strong value for the products.
What’s the most important part of your job?
Ornaments line a wall at Santa's Wrap.
Making sure the customer feels good about being in our store and offering us their business. It’s not good enough to just offer nice products at a good price; it’s the goodwill and loyalty you earn from your customers that will stand the test of time and determine long-term success or failure.
What is the hardest part about doing business in Las Vegas?
We owned a large chain of stores in Hawaii for many years, and we found Las Vegas to be very friendly to business. The local customer is extremely discriminating and sensitive to price and quality but extremely loyal and supportive once you’ve earned their trust.
What is the best part about doing business here?
Our customers give us tremendous positive affirmation, and we truly feel that we’ve formed lasting friendships with them. It’s absolutely the best part of what we do every day.
What obstacles has your business overcome?
Transitioning from a pop-up store concept that moves from location to location each year to our new, permanent “flash sales” concept. Our concept is a unique one and requires constant communication with the customer about how we operate.
In addition, since we initially were branded as a seasonal store and have “Santa” in our name, it has been a challenge getting the word out that we now sell much more than just seasonal products.
What have you learned from the recession?
Don’t take anything for granted; continue to work at improving your business every day.