Crossfit Culmination
• Address: 1400 N. Rampart Blvd. and 7060 W. Warm Springs Road, Suite 170, Las Vegas
• Phone: 702-685-8156
• Email: [email protected]
• Website: crossfitculmination.com
• Hours of operation: 5 a.m.-8:30 p.m.
• Owned/operated by: Joseph A. Pistone
• In business since: 2013
Who are your customers?
Our athletes range from ages 5 to 70. They are students, former athletes, stay-at-home moms looking to get fit, average Joes, the person who says “this is my year to get fit” ... our customer is any and everyone. We make fitness fun for all ages, athletic abilities, body and personality types.
What is your business philosophy?
We pride ourselves on not only building machines out of ordinary people, but building a community. Our athletes get into the best shape of their lives and have fun doing it with a group of people who will call each other family.
What’s the most important part of your job?
People, trust and relationships. The relationship my coaches and I build with our athletes allows them to relinquish their fears and enjoy getting fit. We celebrate our athletes’ accomplishments and help them through their defeats. You will never see our coaches standing in the distance disengaged. We are the biggest cheerleaders when you need encouragement and the helping hand when you don’t think you can go on.
How did you get into the fitness industry?
In 2008, I was racing in amateur dirt-bike races all over Nevada. I noticed a buddy of mine who I raced with was gaining endurance and increasing his standings in races. I was curious, so I asked him what he was doing differently. He enthusiastically explained he had been attending CrossFit classes. That week, I went to my first class and I was hooked.
Can anyone do this workout?
All CrossFit workouts are based on functional movements, and these movements reflect gymnastics, weight-lifting, running, rowing and more. Anyone can do CrossFit. We have a lady who is 62 years old, and when she started, she could barely lift a simple PVC pipe over her head. She now is hitting personal bests regularly, has increased her flexibility and is keeping up with people half her age. We have also had athletes lose close to 75 pounds in a year who have been able to come off of their diabetes medications.
You also have programs for kids and teens. Why did you think this was an important addition?
A child’s body doesn’t know the difference between play and exercise. But their mind tells them when they’re having fun. As the generation spends more time sitting in front of technology instead of playing outside, we need to find new physical activities to keep our children’s attention.
What is the most challenging part about doing business in Las Vegas?
Las Vegas can be a tough town to sustain loyalty and consistency, as we are a very transient town. People move in and people move out, and that is just the nature of our city.
What is the best part?
Las Vegas is a melting pot; we have community members from all walks of life. Doing business in Las Vegas allows you to provide services to people who tend to be on the adventurous side.